| In order to preserve confidentiality, some content may be omitted. |
project samples
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design analysis, user research & strategyPrint media - the road aheadCollected data through primary & secondary user research and utilized ID's design analysis framework to determine potential opportunities & strategy for this industry. Team project, techniques used were era & artifact analysis, network diagram, insight matrix, position map & attribute profiles. |
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observing users, field research & analysisTechnology@workField research project to understand technology challenges faced by financial advisors & to determine how technology can be better integrated in their day to day workflow. Team project, interviews, artifact analysis & card sort techniques for data gathering & analysis. |
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digital persuasion, interface & product designLivegreen - A Green Search EngineA green search website that encourages eco-friendly behavior using BJ Fogg’s persuasive technology principles. Conceived & created the paper prototpe & its digital concept. Individual project, designed the web user interface, brand theme & icons with MS Expression Design. |
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service platform & interface designToolpool - Powertools sharing for sustainabilityConceptualized a power tools sharing platform, stakeholder analysis, its business case/POV, service blueprint & infrastructure with funding plan etc. Individual project, conceived & mocked up the UI with brand theme & icons. Web layouts were designed using MS Expression Studio. |
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product design, prototyping & roboticsSustainable bathroomEnvisioned & created life sized working model of a robotics-based bathroom concept that intelligently predicted user needs & saved water. Team project, worked with foamcore & wood on shopfloor, used Parallax basic stamp robotics kit hardware & programmed in PBASIC. |
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communication design & brandingSaurabh 'Shri' GuptaConceived & created a brand identity for myself & started managing my online brand. As part of this effot, the profile is actively maintained in LinkedIn, Google Profiles, the iSl8 website & through blogging. Individual project, used Adobe CS4 (Dreamweaver, Photoshop, Fireworks), MS Expression studio, web technologies & a lot of creativity. |
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strategy & communication designImplementing Business Capability Architecture(BCA)Learned, practiced, optimized & evangelized BCA within my workplace. This presentation was given by me as a case study in the Brainstorm Chicago 2009 Business Architecture Conference. Team project, used MS Office, Freemind & numerous online as well as published resources along with a lot of collaboration & teamwork. |
